Open to opportunities at startups building meaningful products
Hey, I'm Hauwa
I design products that feel clear from the start, not just visually, but in how they work. From onboarding to key actions, I focus on removing confusion and shaping experiences that drive trust, engagement, and conversion.
I'm also
A Framer developer who builds and ships custom sites
Building Studio Lumi
Exploring how AI fits into real product experiences
Selected work
View all
MedTrack
Read case studyView live siteA SaaS dashboard redesign for retail pharmacies to manage daily operations faster and with fewer errors
CoSpace
Read case studyView live siteMaking the house hunting journey less complicated for renters in Lagos
DERA
Read case studyView live siteA permissionless yield layer for digital assets — a yield-bearing, liquid token backed by USDC
Mira
Read case studyView live siteA therapy matching platform built exclusively for women, connecting them with licensed female therapists
Work experience
Product Designer, BetSell
2023 – Present
Led design strategy, boosting user engagement by 25% and feature adoption by 20% across web and mobile.
Product Designer, DERA
2023
Drove competitive analysis for a successful launch with 30% user adoption. Built a design system that cut design time by 20%.
UX Designer & Product Manager, DDMC
2023
Aligned cross-functional teams to hit 95% roadmap completion. Market research contributed to a 15% increase in market share.
Testimonials
Hauwa's skills go beyond design and user experience - where she already excels. Throughout our project's development, she has brought critical thinking to decision-making, always keeping user experience in focus. She speaks her mind and challenges ideas objectively, leading to great brainstorming sessions and a stronger final product. Highly recommend Hauwa as a valuable asset to any project.
Jafett sandi
Co-founder, BetSell
Hauwa has a sharp eye for design and a strong grasp of user-centered thinking. She turns complex requirements into clean, intuitive experiences that users actually enjoy. Her attention to detail and ability to think through edge cases made the entire product stronger.
Hariprasad KB
Design Manager, DERA
Working with Hauwa was a breeze. Incredibly organized and detail-oriented, her designs are so well-structured and clearly documented, they made the development process so much smoother. She bridges the gap between design and engineering effortlessly.
Javier Damiani
Developer, BetSell
What stood out about Hauwa is her product thinking. She doesn't just design, she translates ideas into practical, well-thought-out solutions that actually solve problems. Reliable, thoughtful, and a great communicator on any team.
Markanthony Udoye
Collaborator
Design philosophy
If a user has to think, I've failed
01
I obsess over first impressions. Every screen gets stripped of ambiguity until the next step feels inevitable. No tooltip required.
I design the system, not just the screen
02
Before I open Figma, I think in flows, edge cases, and product logic. A beautiful UI means nothing if the underlying system doesn't hold up.
Ship it, then sharpen it
03
I push for real users over perfect mockups. My best work comes after launch, when I can watch how people actually use what I designed.
Feedback makes the work better, not slower
04
I build critique into my process because design done in isolation rarely survives contact with the team.
