Project Name
Mira
Scope of Work
End-to-end UI/UX, Framer development
Mira
Overview
Mira is a therapy matching platform built exclusively for women, connecting them with licensed female therapists who specialise in the challenges women actually face. I designed the end-to-end UI/UX with one goal: make women feel genuinely welcome.
The Problem
Women seeking mental health support are often already carrying a lot before they even open a browser. They may have been dismissed by a doctor, talked themselves out of it a dozen times, or simply never felt like existing platforms were built with them in mind. Mira started from a different question: what would it take for a woman to feel genuinely welcome here, from the very first word on the page?
Visual Language & Tone
The colour palette centres on deep forest green and warm cream. Green was a considered choice. It carries associations of calm and growth, two things that feel genuinely relevant to a woman beginning a mental health journey. The cream ground keeps it warm and approachable rather than corporate. Together they create a visual environment that feels safe to spend time in, which matters when the content itself asks something emotionally significant of the user.
Typography
The type system pairs a soft italic serif for display and emotional emphasis with a clean, highly legible body font for everything informational. The serif was chosen for its softness: rounded, considered, a little warm. It gives headlines and key phrases like 'tailored for women' a quality that feels personal rather than broadcast. The body font then does the practical work of making longer content easy to read without fatigue.
Trust-Building Design
Every section earns the next click rather than demanding it. The hero opens with a social proof pill showing real faces alongside 'Join 20k+ women'. The CTA is immediately followed by 'No credit card required. Free 20min consultation' because nobody should have to wonder if there is a catch. Therapist profiles lead with faces and lived specialisations rather than a list of credentials, because the user needs to feel a connection before they feel reassured by a qualification.
Outcome
The Mira website came together in 2 weeks. Every visual and interaction decision points back to the same goal: that women deserve mental health platforms designed with the same care and intention they are being asked to bring to their own healing. Mira is what that looks like.